Digital Marketing & Innovation as a strategic leverage for the cosmetic End-customer
Cosmetics Marketing helps internal teams of Cosmetic Companies to:
- Implement digital innovation in Marketing processes
- Identify the latent needs of the target
- Optimize Product Design Thinking Processes
Let’s talk together about the specific needs of your cosmetic company
Why choose Cosmetica Marketing
Cosmetics companiesmust be able to cope with the pace of change of their customers and adapt their digital evolution proactively.
Consequently, it is necessary to align and involve employees and external suppliers to this new scenario.
From this specific approach has also been published a book of Digital Strategic Marketing entitled “I social nella Cosmesi” (in Italian for the moment)
with our contribution we help your company:
to integrate Digital Innovation and Strategic Digital Marketing into your business decision-making processes
to develop your specific digital marketing strategy in line with the expectations of your final customers
Your internal business functions will be aligned in communicating a consistent vision to the end customer
to Implement Data Driven Marketing methodologies and processes
Your company will adopt Artificial Intelligence based decision making applications to gain a full understanding of the needs and behaviors of your Cosmetic Customers (Data-driven decisions)
To line-up the Interior Departments of your Cosmetics Company
You will define the interdepartmental touch points to ensure a consistent customisation of the offer
Line-up the External Operating Suppliers of your Cosmetics business
Your cosmetic company will optimize the flow of communications between the cosmetic marketing department and external operating suppliers
Our approach to Corporate Coaching
Our approach to Strategic Marketing stems from an exclusive methodology created for cosmetic companies. From the effectiveness of this methodology, Enrico Giubertoni’s book, “I Social nella Cosmesi”, has been published.
Cosmetica Marketing in the press
“I social nella Cosmesi” Book: Allure Magazine article
Review of Allure Magazine Italia at the publication of the book “I social nella Cosmesi”.
I nuovi paradigmi dei consumatori #Onlife
Lucio Carli is the Italian Cosmetics Entrepreneur who launched the first eCommerce in Italy in the year 1995.
Digital & Ecommerce: Allure interviewed Enrico Giubertoni (Founder of Cosmetica Marketing)
Digital & eCommerce: il futuro passa dal web.
Allure Magazine Interviewed Enrico Giubertoni as expert in Digital for Cosmetics Industries
Our recent blog posts
How to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on
Digital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more
Understand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona
Why do we need to understand how the consumers think
Latest News
How to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on
Digital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more
Understand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona
Why do we need to understand how the consumers think
Cosmetica Innovation HUB
More than 400 professionals are part of the Cosmetics Innovation HubItalian Speaking Community. Activate yourself to learn more about how to Organize Digital Innovation in Cosmetics, What Opportunities to Seize and Mistakes to Avoid
