Who we are

Cosmetica Marketing is a brand specialized in strategic digital marketing for cosmetic companies.

It was created in 2014 by Enrico Giubertoni, digital consultant for Cosmetica Italia, Keynote Speaker, Author and digital marketing expert since 1997.

Social Media Marketing for the Beauty Industry: Enrico Giubertoni's book, I social nella Cosmesi, has been published.

Enrico Giubertoni

I help cosmetic companies to leverage digital marketing as a strategic asset to win over the cosmetic consumer.

In 2014 I founded the project, Cosmetica Marketing. I’ve been involved in Digital Strategy since 1993.

Our approach is to help cosmetic companies to better define their Digital Strategies

Innovazione digitale nella Cosmesi

Cosmetic companies need to always be able to:

  • Keeping up with the pace of change of their customers
  • Adeguare il loro percorso digitale in modo proattivo.

Consequently, it is necessary to align and involve internal employees and external suppliers to these new scenarios.

Want to know more? Let’s Talk Together!

Book a live talk

What do we serve: Our Mission

Helping cosmetics companies to exploit digital marketing as astrategic leverageto win the end consumer

Why we created Cosmetics Marketing: Our Vision

We cannot approach the digital for Cosmetics with the same criteria as in other industries.

The whole approach should be specific and different!

Want to know more? Let’s talk Together!

Book a live talk

Who we help and how

Social Media Marketing for the Beauty Industry: Enrico Giubertoni's book, I social nella Cosmesi, has been published.

Head of, CMO, Marketing Director, VP of Cosmetic Companies

And more generally the roles in charge in the:

  • Ensuring a strategic vision
  • Fostering leading innovation
  • Garantire Obiettivi a medio/lungo termine

Communication / Digital / Marketing / Brand / (line) Manager

And more generally the roles in charge in the:

  • Ensuring the implementation of marketing campaigns
  • Ensure the implementation of brand or product campaigns
  • Coordinate and manage relations with external agencies and suppliers (i.e. media or digital agencies).

Why Choose Us!

Cosmetics is Innovation

And it is an innovation clearly perceived by consumers. For this reason, cosmetic companies must be able to

  • Keeping up with the pace of change of their customers
  • Adapt their digital journey proactively to Change.

It is therefore necessary to align and engage internal employees and external suppliers to this new scenario.

Do you want to explore how to apply this to your company? Book a Live talk

Book a live talk

WHO CHOOSE US

I attended the lessons that Enrico lectured at the IED Master in Brand Management for the Hootsuite Certification of students: he is a fantastic lecturer. He manages to involve everyone, to make every concept clear even to people less accustomed to the use of social meda marketing tools, to transform every lesson into a fun event based on sharing experiences, both in the classroom and on the Net.
Alessandra Colucci, IED - Maser Brand Management - Rome (Italy)

Enrico participated as a guest in 2 webinars organized by me at Hootsuite. It is a pleasure to listen to him while explaining the best strategies for social media.

He is really able to help small and medium businesses to grow using social media.

Chiara Grassilli, Hootsuite Media Inc.

Although I knew Enrico “digitally” for many years, thanks to his Blog and his presence on social media channels, I had the chance to meet him during a Mashable Social Media Day event held in 2015 in Milan (Italy)

I believe that Enrico is the most prepared Digital marketer in the field of cosmetics in Italy to date. I recommend Enrico for his competence, his elegant manners and his inner peace of mind.

Leonardo Bellini, LinkedIn for Business
Enrico has been contributing to our group for 2 years giving Marketing and Communication lessons on Oilproject.org (the free online computer school), writing great stories for the related blog Shannon.it and helping developing the general group strategy. Because of his accuracy, his punctuality and his skilled experience he’s now without doubt one of the contributor that cannot absolutely be renounced.
Marco De Rossi, WeSchool