What you gain by following the podcast
By following the Podcast you will understand how the desire to purchase Cosmetic products through Digital evolves. You will learn more about the latest trends in Cosmetics Digital Innovation.
Latest Episodes
Strategic Digital Marketing for the Cosmetics Industry
How to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand expects the brand to always be omni present: For this reason, our
Digital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a cosmetic product, favouring the product itself, you are less effective than when
Understand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough in Cosmetics Industry? The reason lies precisely in the very intrinsic nature
Cosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when important portions of the face are covered by a mask? Each of
Augmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
What is the role of Augmented Reality in engaging the cosmetic customer? What role does Augmented Reality play in creating a positive product experience in cosmetics? Augmented reality is progressively gaining more and more importance within the cosmetics industry. Among
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Our podcast content is also available on the following platforms:
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