What you gain by following the podcast
By following the Podcast you will understand how the desire to purchase Cosmetic products through Digital evolves. You will learn more about the latest trends in Cosmetics Digital Innovation.
Latest Episodes
Strategic Digital Marketing for the Cosmetics Industry
Why your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
"Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand" (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic company organization. In this article - dedicated to digital cosmetic marketing -
Mobile Beauty Marketing: when your company decides to adopt innovation, you win over the cosmetic consumer
When our company acts in the principles of digital innovation several phenomena occur: One of these - and you will agree that it is among the most important - is to conquer the cosmetic end consumer.. In this article -
Performance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice - when you compare it with previous years, turnover drops for the same amount of money. And consequently the advertising expenditure (budget) to keep turnover stable. This article is the result
Metric and KPI for Cosmetic Digital Marketing. How to choose the most effective
What are the most useful metrics of your cosmetics company? Sometimes it's not easy to identify the metrics that will make your cosmetics business effective. But let us focus on one thing: what makes a metric, i.e. measuring parameters, effective?
The decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage of Digital Marketing as strategic leverage to conquer the final cosmetic consumer.
Cosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. Get a clear understanding when ours do: Strategies are operating in a growth direction Decisions
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