Training services for Cosmetic Companies

Thanks to our tailored pathways aimed at Managerial and Team roles:

  • Add new Skills, Tools and Operations to Internal Teams
  • Enhance Strategic Effectiveness and Alignment on Objectives
  • Increase your effectiveness in winning over the end cosmetic consumer

Method

Our targeted training method has 3 phases:

1. Initial Assessment

We analyze the specific training needs and desired goals of your company.

  • Analysis of needs and desired results
  • Digital adoption checkup
  • Bespoke Feedback

2. Intervention Training

On the basis of the Initial Assessment (Phase 1) we provide an ad hoc program with workshop exercises.

  • Training delivery
  • Face-to-face, Blended, Remote Training
  • Language: IT, EN, (FR)

3. debrief

In order to strengthen the skills acquired at the end of the Training (Phase 2), for each participant we carry out an individual meeting of:

  • De-brief of achievements
  • Focus on individual specificities

Target audience

Decision Roles

Area: Marketing, Sales, Research Development,Product

Process Roles

Area: Marketing, Sales, Research Development,Product

Commercial roles

Area: Sales/Online/Retail

Training courses

Choose the route based on your priorities:

Make-up your Digital Mind

Shake-up your digital Mind

Setup your Digital Beauty Routine

  • Integrate digital channels into your strategies in a harmonious and functional way

  • Design coordinated strategies between physical and digital channels
  • Customer-focused interdepartmental alignment

  • Enrich your strategic knowledge of Marketing and Digital Innovation for cosmetics

  • CheckUp existing or to be introduced Metrics

  • Apply through Analysis Lab on business cases.

Delivery: Company + Online: to optimize the involvement of participants in new contexts of hybrid presence

Language: IT / EN / FR

  • Enrich your team with new operational skills

  • Align the Team to Strategic Requirements

  • Optimize interaction with Digital Influencer & Brand Lover
  • Enhance the effectiveness of product communication

  • Increase Focus on Customer Needs

  • Optimize the creation of Cosmetic Product Sheets online

  • Apply through Experiential Laboratory on business cases.

Delivery: Company + Remote: to optimize the involvement of participants in new contexts of hybrid presence Language: IT / EN / FR

  • Encourage effective marketing communication

  • Align sales teams on common brand identities

  • Carry out updating activities on new product lines, packaging or product reformulation

  • Learn together with professionals from the cosmetics trade

  • Apply through Experiential Laboratory on company products.

Delivery: Point of Sale or Company + Online: to optimize the involvement of participants in new contexts of hybrid presence Language: IT / EN

Advantages

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Testimonianze delle imprese che abbiamo aiutato

Ho conosciuto Enrico ad un corso di Cosmetica Italia sul Marketing digitale e ho poi continuato ad approfondire sul tema tramite i suoi libri. Tra le molte cose che ho apprezzato di lui sicuramente le principali sono state l’approccio diretto, pratico e la capacità di ascolto dentro e fuori dall’aula. Enrico mi ha seguito in una fase particolare dove avevo necessità di un coaching professionale ad hoc ed è stato vicino, prezioso, professionale con la giusta attività di analisi e riflessione specialmente sugli aspetti legati alla sfera professionale/personale.

Alessandro Rosso, Head of Marketing at FederFARMA.CO

Ho potuto assistere alle lezioni che Enrico ha tenuto al Master IED in Brand Management per la Certificazione Hootsuite degli studenti (2013 – 2017): è un insegnante fantastico. Riesce a coinvolgere tutti, a rendere chiaro ogni concetto anche alle persone meno avvezze all’utilizzo degli strumenti di social meda marketing a trasformare ogni lezione in un divertente evento basato sulla condivisione di esperienze, in aula quanto sulla Rete

Alessandra Colucci, IED - Master in Brand Management. Sede di Roma

Enrico participated as a guest in 2 webinars organized by me at Hootsuite.  It is a pleasure to listen to him while explaining the best strategies for social media.

He is really able to help any business to grow using social media.

Chiara Grassilli, Hootsuite Media Inc - London/Vancouver

Anche se conoscevo “digitalmente” Enrico da molti anni, grazie al suo Blog e alla sua presenza sui canali social, ho avuto l’occasione di incontrarlo durante un Mashable Media Day a Milano.

Credo che Enrico sia ad oggi il più preparato Digital marketer nel campo della cosmetica in Italia. Consiglio Enrico per la sua competenza, per i suoi modi signorili e la sua tranquillità interiore.

Leonardo Bellini, LinkedIn for Business