The cosmetic sector has a unique relationship between user and product. This resonates in the social media. This book shows you the specifics. You come out of it knowing the DOs and don’ts of the social cosmetics strategy
SMART Package, Wearable Device, Internet of things: how sensory objects change your user relationship with cosmetic products. Wearable Cosmetics
WHO THIS BOOK IS FOR
For those who want to understand the dynamics and scenario of Social Media Marketing in the cosmetics industry
For those who want a marketing methodology to define a cosmetic campaign on social media
If you want to understand the relationship between the consumer cosmetic communities and digital
If you are a CEO or a marketing manager and want to have a global view of digital strategy
If you want to understand how the digital transformation is impacting the cosmetics industry
If you want to understand how to use Data Driven Decision Making processes for the cosmes industry
FOR THOSE WHO ARE NOT THIS BOOK
For those looking for a generic book on web marketing: this book is in fact on the dynamics of cosmetics
For those who are looking for a generic manual on how to use Facebook: this book deepens Facebook, Twitter, Instagram but from the point of view of strategic analysis and measurement of results
Who mentioned it
Our approach to Strategic Marketing stems from an exclusive methodology created for cosmetic companies. From the effectiveness of this methodology, Enrico Giubertoni’s book, “I Social nella Cosmesi”, has been published.
Allure Magazine Italia, Kosmetica News and many other magazines have been reviewing it …
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