I social nella cosmesi (written in Italian), Social Media Marketing Strategies for the Beauty and Cosmetics Industries.
The first book in Italy dedicated to Social Media Marketing applied to the specificities of the cosmetic world. It contains a proprietary methodology for the cosmetics industry (written in Italian).
I social nella cosmesi (written in Italian), Social Media Marketing Strategies for the Beauty and Cosmetics Industries.
The first book in Italy dedicated to Social Media Marketing applied to the specificities of the cosmetic world. It contains a proprietary methodology for the cosmetics industry (written in Italian).
How this book is organized
Specificity of the cosmetic world – Introduction to the Digital Framework – Cosmetics that will come. 3 sections each one with specific purposes.
I social nella Cosmesi: what you’ll achieve when you read it
The cosmetic sector has a unique relationship between user and product. This resonates in the social media. This book shows you the specifics. You come out of it knowing the DOs and don’ts of the social cosmetics strategy
Through this methodologyyou will be able to identify user needs through the Data Driven Decision, you will be able to create your own strategies and measure the resultsby allocating the right budget.
SMART Package, Wearable Device, Internet of things: how sensory objects change your user relationship with cosmetic products. Wearable Cosmetics
Who mentioned it
Our approach to Strategic Marketing stems from an exclusive methodology created for cosmetic companies. From the effectiveness of this methodology, Enrico Giubertoni’s book, “I Social nella Cosmesi”, has been published.
Allure Magazine Italia, Kosmetica News and many other magazines have been reviewing it …
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